Measuring Social Media Success

Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my!  Confused by all the different ways to measure success on social media?

Join us for a three hour workshop that will teach you all the basics you need to measure your social media success!  Only $30 on Tuesday, October 27th from 7pm-10pm at Insights Group in Brighton, MI.

If you're using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they're helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.

Learn the metrics associated with each social media and ways to connect actions on a social network to impact on your business.

We'll start with the basics:  what metrics are used on each social media, what they mean, and move on to more advanced topics, such as what to do to tie what you do on a social network to your business goals.

Topics covered include:

    * Google Analytics
    * Website statistics including pageviews, unique visitors, visits, bounce rate, etc.
    * Twitter statistics including tweets, retweets, followers, etc.
    * How Twitter quality is rated.
    * How to tie Twitter, Facebook, LinkedIn, YouTube, etc. use to business goals.
    * Facebook statistics: fans, pages, page insights, etc.
    * YouTube statistics: views, discovery, demographics, community, hot spots, etc.
    * Blogging statistics: trackbacks, subscribers, comments, etc.
    * LinkedIn statistics: connections, degrees of separation, etc.
    * And More!

Learn how to measure your social media success at this three hour workshop for only $30 on October 27, 2009 from 7pm-10pm at Insights Group in Brighton, MI.